Meta Platforms on Thursday (16/11) local time launched two new artificial intelligence (AI)-based features for video editing that can be used to upload content to Instagram or Facebook.

The first AI Meta feature is called Emu Video, it produces four-second videos with captions, photos, or images, paired with descriptions. The other is known as Emu Edit, which allows users to more easily change or edit videos with text instructions, as broadcast by Reuters, Friday.

The new tool from Meta is an advancement of the parent Emu model that generates images in response to text commands.

Emu underlies generative AI technology and several AI image editing tools for Instagram that allow one to take a photo and change its visual style or background.

Businesses and enterprises in the past year have flocked to the nascent generative AI market to gain newer capabilities and improve business processes since the launch of OpenAI's ChatGPT at the end of last year.

The social media giant has made rapid progress in the world of AI and has become one of the most significant focal points in its efforts to compete with other giants such as Microsoft, Alphabet's Google and Amazon.